Kammelكمّل
WhatsApp revenue automation
Arabic-first WhatsApp revenue automation for Saudi small businesses — engineered like a production system from day one, with job queues, tracing, and metrics built in.
Abdulrahman Faraj — Amman, Jordan
AI engineer and full-stack developer with four agent products live in production — RAG over private data, tool calling into real systems, WhatsApp, web, and voice channels, and the multi-tenant plumbing that keeps it all running unattended.
Selected work
Arabic-first AI across enterprise chat, marketing, WhatsApp booking, and private assistance — each one built end to end and running for real businesses.
Enterprise AI chat-agent platform
One AI interface across every system you run
A conversational layer that sits above an organization's existing systems and answers from them. Retrieval over private corpora, tool calling into internal APIs, and tenant isolation so every customer's data stays its own.
Built for: Enterprises and government-adjacent organizations in the Gulf
AI marketing-campaign platform
Plan, generate, and run campaigns across every channel
Campaign planning and asset generation in one workspace. Briefs become channel-ready copy and creative, scheduling and performance stay in the same place, and Arabic output reads like it was written, not translated.
Built for: Marketing teams and agencies
WhatsApp appointment-booking AI
Turn WhatsApp chats into booked appointments
A 24/7 booking agent that lives where Gulf customers already are. It reads dialect, holds the calendar, confirms and reminds — and hands off to a human the moment the conversation needs one.
Built for: Clinics, salons, and booking-based Gulf businesses
Private personal AI assistant
An always-on assistant that runs on your own machine
Local-first by design. It connects to Gmail, Calendar, Drive, and Outlook over MCP, works in the background, and keeps every byte on the user's device. No API keys to hand out, no data leaving the laptop.
Built for: Individuals and professionals who can't send data to a cloud
Also built
Commerce agents, NL-to-SQL answering, multi-agent pipelines, and the full-stack work that sharpened the craft — some of it on its way to production.
WhatsApp revenue automation
Arabic-first WhatsApp revenue automation for Saudi small businesses — engineered like a production system from day one, with job queues, tracing, and metrics built in.
WhatsApp commerce agent
An Arabic AI sales agent that sells a merchant's catalog inside WhatsApp — browsing, cart, delivery, and “where is my order?” — on a multi-tenant commerce engine.
Database-grounded answering agent
Answers questions about education in Jordan from the database alone: Gemini turns the question into guarded SQL, rows produce the facts, and code verifies before anything is said.
Multi-agent blueprint platform
Turns a raw product idea into a complete software blueprint — analysis, architecture, and documentation produced by cooperating agents in one pipeline.
Agentic video production
An agentic Arabic YouTube pipeline: one approved topic becomes a researched long-form video — script, licensed assets, ElevenLabs narration, and a data-driven Remotion edit.
Talent platform, clean architecture
A hiring platform with separate job-seeker, company, and admin experiences — an ASP.NET Core clean-architecture API with a tested domain core and a React client.
Streaming library & player
A cinematic anime library with a self-populating AniList catalog, an HLS player with resume and multi-server switching, and a full admin CMS.
What I build
Four kinds of work, all of them shaped by the same constraint: it has to run in Arabic, for real customers, without me in the loop.
Agents that call real tools against real systems — with the guardrails, retries, and observability that keep them from embarrassing you in front of a customer.
Retrieval that works on Arabic the way it is actually written — dialects, diacritics, mixed scripts — instead of pretending it is English with different glyphs.
The Gulf runs on WhatsApp. I build the booking, reminder, and support flows that live inside it — template approval, webhooks, and delivery states included.
The unglamorous half: tenant isolation, migrations, rate limits, deploys that don't wake anyone up. This is where most AI demos quietly fail.
How I work
Same four steps on every project, whether it's a two-week automation or a platform with tenants.
Find the one workflow worth automating and write down what "working" means in numbers. Most requests shrink by half at this step — that's the point.
Pick the smallest architecture that survives growth: where tenants split, what the model is allowed to touch, and what happens when it's wrong.
A narrow version reaches real users early. Arabic is tested from day one, not localized at the end — that ordering is the difference.
Watch real transcripts, fix what actually breaks, and keep the deploy path boring. A system nobody has to babysit is the deliverable.
Stack
Nothing here is picked for novelty. Each tool earns its place by shortening the path from a change to production — and everything listed has shipped in a real system.
Typed where it counts
Server-first by default
Model-agnostic by design
Postgres unless proven otherwise
Boring on purpose
Where MENA users already are
About
I'm Abdulrahman Faraj — a full-stack developer and AI engineer. I've built eleven systems end to end, and four Arabic-first AI agent products are live in production today.
My work sits at the boring, load-bearing end of AI: tenant isolation, WhatsApp automation, retrieval that actually handles Arabic, agent tool loops, and deploy discipline. A demo takes a weekend; a system that runs unattended for a year is a different craft.
The interface stays quiet on purpose. The proof is in what's shipped.
2026
Shipped a private assistant that runs entirely on the user's machine and connects to their inbox, calendar, and drive over MCP.
2025
Took a dialect-aware booking agent to production for Gulf clinics and salons, on top of the WhatsApp Cloud API.
2024
Built two multi-tenant platforms — enterprise chat agents and AI marketing campaigns — with retrieval and tool calling at the core.
2023
Committed to building Arabic-first software as products rather than one-off client work — the discipline the four live systems came from.
Contact
For Arabic AI automation, MENA SaaS, or full-stack product engineering — write directly. I answer every serious message.